His research shows that complying with international standards improves the efficiency of firms and their suppliers, encourages production at scale and lowers information cost and risk while facilitating access to foreign markets. However, country-specific standards often turn into non-tariff barriers that limit trade.
Working as an economist at the SABS he reviews products and standards and advises, for example, the DTI on the impact that it has on trade. This was of particular interest to the staff working on export opportunities and export promotion.
A word of thanks to Mr Requier Wait who invited Geoffrey. You can have a look at the presentation here: Chapman_Standards and trade