On the 25th and 26th of August TREES hosted the the 5th Quantitative Approaches in Tourism Economics and Management workshop in Potchefstroom. It is a bi-annual workshop that has traveled from France to Japan and finally to South Africa. The focus is on the latest empirical techniques applied to the field of tourism. For example, Sylvain Petit examined cultural proximity (with and interesting measure of cultural exports) and bilateral tourism flows between OECD countries, using a gravity model. Laurent Botti used a Markovich model from portfolio management to analyse the optimal market mix of French tourism destinations. Our very own Sandra Makumbirofa presented the results of her field experiment to assess divers’ willingness to pay user fees in the Portofino Marine Protected Area.