UJ’s Department of Economics and Econometrics held their annual prize giving function on Friday 31 March 2017. At the function Anmar Pretorius received an award as the first placed PhD student from all students graduating in the department in 2016. In the photograph Anmar is joined by colleagues from UJ: Prof Joel Hinaunye Eita and Dr Kwame Osei-Assibey. The function took place at the Johannesburg Country Club with Dr Melanie van Rooy, Marketing director of Makro SA, as the guest speaker. Her presentation offered very interesting insights into the analysis and use of big data in planning marketing strategies.